Because you're worth it.LorealActive Ingredients:Protective Color Creme: Aqua/Water; Cetearyl Alcohol; Propylene Glycol; Deceth-3; Laureth-12; Ammonium Hydroxide; Oleth-30; Hexadimethrine Chloride; Lauric Acid; Glycol Distearate; Polyquaternium-22; Ethanolamine; Silica Dimethyl Silylate; Pentasodium Pentetate; Parfum/Fragrance; Ammonium Thiolactate; Carbomer; Ascorbic Acid; CI 77891/Titanium Dioxide; Resorcinol; p-Phenylenediamine; Linalool; 2-Methylresorcinol; m-Aminophenol; Butylphenyl Methylpropional; Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl; Dimethicone; Protective Creme Developer: Aqua/Water; Hydrogen Peroxide; Cetearyl Alcohol; Trideceth-2 Carboxamide MEA; Ceteareth-30; Glycerin; Pentasodium Pentetate; Sodium Stannate; Tetrasodium Pyrophosphate; Protective Pre-Color Serum: Aqua/Water; Cetearyl Alcohol; Glycerin; Trideceth-2 Carboxamide MEA; Ceteareth-30; Phenoxyethanol; Parfum/Fragrance; Hexadimethrine Chloride; Methylparaben; Polyquaternium-22; Pentasodium Pentetate; Hydrolyzed Oats; Butylparaben; Ethylparaben; Linalool; Benzyl Salicylate; Propylparaben; Isobutylparaben; Citric Acid; Amyl Cinnamal; Benzyl Benzoate; Citronellol; Geraniol; 2-Oleamido-1,3-Octadecanediol; Protective Ceramide-Protein Conditioner: Aqua/Water; Cetearyl Alcohol; Glycerin; Behentrimonium Chloride; Amodimethicone; Cetyl Esters; Isopropyl Alcohol; Hydroxypropyltrimonium Hydrolyzed Wheat Protein; Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde; Trideceth-12; Chlorhexidine Dihydrochloride; Panthenol; Candelilla Cera/Candelilla Wax; Benzyl Salicylate; 2-Oleamido-1,3-Octadecanediol; Alpha-Isomethyl Ionone; Methylparaben; Cetrimonium Chloride; Citronellol; Butylphenyl Methylpropional; Parfum/FragranceStore between 50 degrees F and 80 degrees F.Uses:Nothing protects better, nothing covers gray better, time after time*. Before: Protective pre-color serum treats fragile ends of the hair, particularly dry ends. To be used before you color. Your hair is protected, prepared to be colored evenly. During: Extra-protective color creme gives your hair rich, radiant, even color that covers resistant grays perfectly. Nothing covers gray better.* Non-drip creme wraps every strand. After: Multi-dose after color conditioner deep-treats your hair after and in-between coloring. Protects your hair until the next coloring. Result: 100% perfect gray coverage. Rich, deep, perfectly even color. Even fragile hair is perfectly protected for weeks. Your color results will vary depending on your natural hair color. More than 50% gray: Your results will be slightly lighter looking. Red hair: Your color results will be lighter soft red. Medium/dark brown to black hair: This shade is not recommended. This shade has a cooler tone that will minimize red/orange tones. *Compared to each leading competitor's top selling brand. Contains: Protective color creme; Protective creme developer; Protective ceramide-protein conditioner; Insert; Salon gloves; Exclusive Applicolor comb; Protective pre-color serum.IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color.