Gold Bond Ultimate Men's Intensive Lotions is a rich, intensive therapy for extra dry, problem skin. Formulated with a blend of 7 moisturizers, 4 vitamins, and skin-strengthening proteins, Men's Intensive provides powerful, non-greasy hydration to help combat and soften extremely dry or rough patches of skin. This rich, thick lotion provides a light, clean scent, absorbs quickly, and provides 24 hour moisturization for once a day application. 7 intensive moisturizers. Hydrating lotion for body, hands and face. Clean scent. Thick, rich formula for men's extra dry, problem skin. 7 + 4 moisturizers and vitamins hydrates extremely dry skin. 15 second absorption - fast absorbing and non-greasy. 24 hour lasting hydration - apply just once a day.